Tuesday, July 29, 2008
The Successful Affiliate Bloggers
There are two vital secrets that successful affiliate bloggers use:
Select The Right Affiliate Program For Their Affiliate Blogs
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Successful affiliate bloggers must have made sure that they have started generating targeted visitors to their affiliate blogs by start promoting any affiliate program on their affiliate blogs. This will help them to understand the kind of visitors that they are generating to their affiliate blog. They would then look for the right affiliate program that would interest their affiliate blog visitors.
Join Two Tier Affiliate Programs
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You can become the successful affiliate bloggers when you participate in an affiliate program that pays out commissions on a two tier level. This means that successful affiliate bloggers usually promote affiliate sites where they can earn commissions from people that they refer to the affiliate program, as well as commissions from there own efforts. Any kind of affiliate program that allows you to earn a two tier affiliate commission is called a residual income affiliate program.
So, begin to use these secrets to your advantage and join the train of successful affiliate bloggers.
Tuesday, July 22, 2008
Ten Biggest Mistakes In Affiliate Marketing
1. Believing that people would just click on their affiliate links. Though an affiliate's job is merely limited to pre-selling, pre-selling involves more than just displaying the affiliate links. It also entails encouraging people to click on them by enumerating the benefits that can be derived from the affiliate merchant's products, giving favorable recommendations about the use of the same, and providing an encouraging offer that would entice readers to check out the package.
2. Believing that there's such a thing as organic traffic. Organic traffic, or traffic that is naturally generated by a website, is a myth.There is no such thing! If you're hosting your affiliate links in one website, you can't expect people to find it just like that. You have to make them find it. This can be done through effective SEO techniques and efficient marketing strategies.
3. Believing that employing one marketing strategy is enough. Some people actually think that submitting one article to the article directories would give them the amount of traffic they need. This is a fatal mistake. Limiting yourself to a single, or even a couple, of marketing tactics would be limiting the number of visitors you could generate for your website. Also, you'll fail to tap into other segments of your targeted market if your tactics aren't flexible enough to expand.
4. Failing to study your campaign's performance.Most affiliates merely check on how much they have earned per day, and if such an amount remains at low levels, they fail to make corresponding adjustments because, well, they don't know which aspects of their campaigns need improving. It is important to study every face to four marketing strategies. How many visitors are we generating for our website? How many of them are unique? How many are returning? How much time do they spend in our pages? Where are they coming from? To where are they exiting? These are the questions that can be answered by an excellent visitor tracking software program, and these are the questions that could help us improve the performance of our marketing endeavors.
5. Failing to find an affiliate program which actually offers sellable products. Some affiliate programs may offer as much as a 95% commission per sale. But if the products are impossible to sell, you'd never realize the profit the program promises.
6. Failing to find an affiliate program with a proven record of consumer satisfaction. The credibility of an enterprise depends on how people view it. If the affiliate program has established great relationships with the members of its target market, then it has established a brand which is recognizable for its excellent service. You'd have an easier time pre-selling such an affiliate program's products.
7. Failing to keep abreast with the latest developments in the industry. There will come a time when the marketing knowledge we know would become obsolete, more so in the field of internet marketing where everything transpires at a rapid pace. You have to constantly update yourself with the newest trends, techniques and news in this field to always keep your competitive edge.
8. Failing to invest on knowledge. Knowledge like wise evolves and you have to evolve with it. Buy note worthy eBooks, special reports and the likes... those which would teach you the latest tactics to help you conquer your field.
9. Resting on your laurels once a semblance of success is achieved. Success is not eternal. You have to sustain it. If you leave your business alone once it shows the promise of success,you're just setting it up for failure.
10. Believing that affiliate marketing is a "get rich quick" scheme. It is not. You have to invest a certain level of commitment, a lot of time,some financial resources on occasions, and a whole lot of effort if you want to truly realize the many wonderful things that this field does promise.
Friday, July 18, 2008
Affiliate Classroom E-zine
July 2008 issue is all about networks! Cover Story - Why Networks Do What They Do Plus...Meet the Big Brand Networks The Pros and Cons of ClickBank The Best Specialty Networks. Hope you get the benefit from this e-zine.
15 Reasons Why Most People Fail At Affiliate Marketing
Affiliate Marketing is a funny old game. Many try it out, many fail, some succeed. So what’s the difference between the people that succeed & those that fail?
- Not doing product research properly & picking saturated markets
- Not choosing the right Affiliate Programs
- Not throwing enough money into the Adwords Campaign
- Not being original enough
- Concentrating on only one market instead of several
- Linking Directly to Advertisers instead of having Squeeze Pages
- Not Testing more than One Adwords Creative
- Picking too many general keywords in Adwords
- Not setting up Niche Groups in Adwords
- Not calculating a maximum CPA for the product you’re promoting
- Targeting the wrong market
- Not using Microsoft Adcenter
- Not Cloaking your Affiliate Links
- Not asking for the Business
- Not doing Competitor Research
So, what's your opinion?
Different Variations of Affiliate Marketing
You can be rewarded for referring potential buyers in various ways:
Pay Per Click: You are paid for each user that clicks through from your site to the advertisers site. Usually ranging anywhere from $0.01 through to $2+ depending on the advertiser & or product.
Pay Per Lead: You are paid whenever you generate a lead or a sign up, this is more commonly known as a CPA or Cost Per Acquisition model. This can be something as simple as getting a user to sign up to a mailing list or enter a competition. This can range from $0.50 right up to $100+ again depending on the product or service.
Pay Per Sale: You are paid whenever the user your refer generates a sales or purchases the product. This type usually generates the largest commissions, however it’s the hardest type to convert. There’s no range on this type of marketing, it just depends on what commission the advertiser pays & how expensive the product is.
Now lets look at the three types of Affiliate Marketing above. You can notice a distinct pattern.
Now that we’ve grasped the basic types of Affiliate Marketing lets have a look at how you can put these models into practice on your own site, we’ll also have a look at how you can market products without even having your own website to begin with.
Thursday, July 17, 2008
How To Choose An Affiliate Program
1. Can you make money from the product ?
Don't be swayed just by high commission figures or multi-tier payments. You need positive answers to both these two questions:
-Is it a product that people want and will buy ? Consider how it will fare alongside the competition.
-Is the commission rate sufficient to make your efforts worthwhile.
2. How effective is the sales page ?
Visit the sales page of the product to confirm that the sales copy does a good job of selling the product. Be aware of the various ways that can lose out on your commission.(These are explained in the following tip in this section.)
3. Check out the affiliate support
The merchant should provide you with much more than just a link to join the affiliate program. Check for any useful promotional material - sample ads, articles, solo mailings, endorsements/reviews, signatures
Ideally there will be an affiliate mailing list so that the merchant can convey useful news. You want someone reliable who won't disband a program or make rule changes without telling you.
4. How many affiliate programs should you promote ?
If you plan to put a number of affiliate products on one page then the more you have the more diluted the effect. The exception being if they all relate to the same topic.
Otherwise if you keep them separate you can have as many as you like but do not underestimate the work involved for you on the administration side such as:
-different procedures for signing up
-different ways of creating affiliate links
-different methods of payments, at different intervals
-handling ongoing communications from every program
A good compromise is to use a company which contains many affiliate programs under one umbrella. They consolidate your commissions into one payment and have a standardized format for affiliate links with no individual sign-ups required.
The most popular of these, handling digital products (ebooks, software), is ClickBank.
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