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Thursday, April 24, 2008

Don't Read This Unless You Need Money

By : Rich Roberts

Okay. You join a network marketing business. You've got your company replicated website and it looks great. It has flash movies and has tons of bells and whistles. It even has a girl that walks across the screen and starts talking to you. You have auto responders, you have a dynamite back office, you have everything you need to get the ball rolling your business. So what's the problem here? The problem is you're about to make the same mistake 95% of marketers out theremake. You're going to place all your hopes and dreams of Internet millions on a webpage that says absolutely nothing about who you are as a person and whatmembers can expect from you as a sponsor. And that's why like 95% of marketers out there, you're going to be hemorrhaging money in a very short period of time. Lead capture pages are a lot like cookies; the best ones are made from scratch. The problem with using a cookie cutter lead capture page, is that it's just like everybody else's. It doesn't tell your story, people can't see your face. Your viewers need to feel a connection with you. They are far more likely to buy your product if the feel like they are doing business with a friend. When you don't tell a little about yourself and at least put a picture up.
Your prospects are going to think you're hiding something! When you join a network marketing company, don't fall into the trap of believing that your product is the only product out there. People are not just buying your product, they are buying YOU. People want a sponsor who can provide them the support and training necessary to make a profit quickly. People are not going to join your team because your company has the greatest product. They are going to join your team because of you and what you can do for them. Again, they need to feel a connection with you. The key to success in network marketing is developing a strong leadership brand. The key to having a strong leadership brand is your lead capture page. After all,the success of your collective marketing efforts lie in your pages ability to effectively communicate that your business is the business to join, and you're the sponsor that can help the Average Joe learn the ropes. The good news is that there are systems with marketing tools in place that will allow you to brand yourself as a leader right away. Do your research. Don't buy in to the first affiliate program you run across. Some are much better than others. Take the time to check out at least 8-10 programs. Ask questions. The legitimate programs will be very helpful. Good luck!
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