There must be a reason why some affiliates succeed and somefail, a reason why some affiliates profit moderately and someaffiliates profit substantially.
There must be a reason.
There is.
And that reason is this: "super" affiliates start, sustain andstrengthen relationships with subscribers.
It begins and ends with a list. Even a small one can be apowerful, profitable mechanism if you follow these 7guidelines...
1. CAPTURE THE OPTIN FIRST.
Instead of sending traffic directly to your affiliate link,send them to YOUR site where you offer some kind of list forthem to join. (Hint: Mini-course works best) Once you havethem on a list, they become an asset. If you send them directlyto an affiliate page and they don't buy, they're gone forever. On your list, you can follow-up with themindefinitely.
Note: You can even redirect them to your affiliate link AFTERthey join your list, effectively getting them where you wantedthem to go in the first place.}
2. DIFFERENTIATE THE OFFER.
Instead of sending out the same, tired, lame advertisement thatevery other affiliate in the world sends out, write your own. Trust me when I say that many people find it OFFENSIVE whenthey receive two dozens duplicate emails from two dozen listowners all promoting the exact same thing in the exact same way.And even if they don't find it offensive, it's not as effectiveif you simply rinse and repeat what everyone else is doing.
Hint: Here's how you differentiate...
3. SPEAK FROM EXPERIENCE.
Nothing - nothing - nothing speaks louder than RESULTS. If youwant to lose a few pounds, who do you turn to? Someone who isstill struggling with their own weight or someone you've seendrop 35 pounds? Exactly.
The way you make your mailings / ads different is you speakfrom your own personal experience. This product or service thatyou are promoting as an affiliate, how has it been useful to youpersonally? What results have you personally achieved? When youused it, what happened?
Note: If you haven't personally used the product, then shameon you for trying to make a quick buck from it hocking it toothers!
4. OFFER A COMPELLING INCENTIVE.
Another way to be different - and to dramatically increase yourchances of getting a sale as an affiliate - is to offer somekind of compelling incentive if someone buys the offer throughYOUR referral link. Whether it's a special report or access toan audio recording, personalized consultation or advertising, aprivate training call or existing products and services, thiscan be a highly effective method of converting fence-settersinto paying customers.
In order for it to work well, it must be UNIQUE (I.E. You'rethe only one making the offer) and USEFUL (I.E. Something ofgreat perceived value to the reader).
Note: Don't have anything to offer? Don't worry! There aremany ways to easily obtain extra incentives: conduct aninterview, hire a ghostwriter to create articles / reports foryou, buy reprint rights to other products, assemble a bunch offree articles and other resources into a private access site,etc.
5. LOOK FOR RESIDUAL OPPORTUNITIES.
Rather than exhaust your efforts on purchases that give you aone-time commission, why not make the most of your marketing bylooking firstly for offers that pay out ONGOING monthlycommissions for your referred sales?
There are many different residual income generating servicessuch as membership sites (ranging from PT Cruisers to weightloss), stock photos and clipart, hosting, autoresponders,databases (from hiking trails to sermon outlines) onlinemagazines and a variety of other subscription basedopportunities that reward you with monthly recurring commissions.
While you definitely want a mix of types of affiliate programsto promote, your priority should be in identifying and promotingthose services and programs that will pay you month after month,instead of only one time.
6. BUILD A SALES ARMY.
One of the biggest untapped sources of income in any list isthat of "turning subscribers into partners". In other words,find those on your list who are interested in making money andprovide them with training and materials to promote affiliateprograms as well.
This has a two-fold advantage for YOU:
* First, if you find 2-tier affiliate programs, you can getyour subscribers to join the program through your referral. Anytime they get a sale, you'll earn a commission as well. Youeffectively get free commissions from their effort.
* Secondly, you can use their efforts to build your own assets.For example: If you provide them with a 10-page report to giveaway to promote their affiliate link, you can include a page inthe report promoting YOUR list! You effectively get freesubscribers from their effort.
7. MONETIZE FOR MULTIPLE STREAMS.
As your own list continues to grow, you certainly want todiversify in your offerings. (Not to the point of bombardingyour list with offers every day of course!)
* Promote other affiliate programs.* Create your own products. (Even short $10 reports will earn profit!)* Establish joint ventures.* Co-author products.* Cross promote.* Conduct surveys.
There are MANY ways to make money from you list and keep yourlist growing, growing, growing!
Remember, it all comes down to: starting, sustaining andstrengthening relationships with subscribers.
And that's how you make a fortune as an affiliate promotingother people's products.
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Jimmy D. Brown is the author of "Affiliatenaire", teachingyou how to create big-time affiliate commission checks inonly 1-3 hours each week. Discover how you can get cash inthe bank without a website, experience or even an idea!Visit http://shukor.affnaire.hop.clickbank.net
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Wednesday, March 11, 2009
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