There must be a reason why some affiliates succeed and somefail, a reason why some affiliates profit moderately and someaffiliates profit substantially.
There must be a reason.
There is.
And that reason is this: "super" affiliates start, sustain andstrengthen relationships with subscribers.
It begins and ends with a list. Even a small one can be apowerful, profitable mechanism if you follow these 7guidelines...
1. CAPTURE THE OPTIN FIRST.
Instead of sending traffic directly to your affiliate link,send them to YOUR site where you offer some kind of list forthem to join. (Hint: Mini-course works best) Once you havethem on a list, they become an asset. If you send them directlyto an affiliate page and they don't buy, they're gone forever. On your list, you can follow-up with themindefinitely.
Note: You can even redirect them to your affiliate link AFTERthey join your list, effectively getting them where you wantedthem to go in the first place.}
2. DIFFERENTIATE THE OFFER.
Instead of sending out the same, tired, lame advertisement thatevery other affiliate in the world sends out, write your own. Trust me when I say that many people find it OFFENSIVE whenthey receive two dozens duplicate emails from two dozen listowners all promoting the exact same thing in the exact same way.And even if they don't find it offensive, it's not as effectiveif you simply rinse and repeat what everyone else is doing.
Hint: Here's how you differentiate...
3. SPEAK FROM EXPERIENCE.
Nothing - nothing - nothing speaks louder than RESULTS. If youwant to lose a few pounds, who do you turn to? Someone who isstill struggling with their own weight or someone you've seendrop 35 pounds? Exactly.
The way you make your mailings / ads different is you speakfrom your own personal experience. This product or service thatyou are promoting as an affiliate, how has it been useful to youpersonally? What results have you personally achieved? When youused it, what happened?
Note: If you haven't personally used the product, then shameon you for trying to make a quick buck from it hocking it toothers!
4. OFFER A COMPELLING INCENTIVE.
Another way to be different - and to dramatically increase yourchances of getting a sale as an affiliate - is to offer somekind of compelling incentive if someone buys the offer throughYOUR referral link. Whether it's a special report or access toan audio recording, personalized consultation or advertising, aprivate training call or existing products and services, thiscan be a highly effective method of converting fence-settersinto paying customers.
In order for it to work well, it must be UNIQUE (I.E. You'rethe only one making the offer) and USEFUL (I.E. Something ofgreat perceived value to the reader).
Note: Don't have anything to offer? Don't worry! There aremany ways to easily obtain extra incentives: conduct aninterview, hire a ghostwriter to create articles / reports foryou, buy reprint rights to other products, assemble a bunch offree articles and other resources into a private access site,etc.
5. LOOK FOR RESIDUAL OPPORTUNITIES.
Rather than exhaust your efforts on purchases that give you aone-time commission, why not make the most of your marketing bylooking firstly for offers that pay out ONGOING monthlycommissions for your referred sales?
There are many different residual income generating servicessuch as membership sites (ranging from PT Cruisers to weightloss), stock photos and clipart, hosting, autoresponders,databases (from hiking trails to sermon outlines) onlinemagazines and a variety of other subscription basedopportunities that reward you with monthly recurring commissions.
While you definitely want a mix of types of affiliate programsto promote, your priority should be in identifying and promotingthose services and programs that will pay you month after month,instead of only one time.
6. BUILD A SALES ARMY.
One of the biggest untapped sources of income in any list isthat of "turning subscribers into partners". In other words,find those on your list who are interested in making money andprovide them with training and materials to promote affiliateprograms as well.
This has a two-fold advantage for YOU:
* First, if you find 2-tier affiliate programs, you can getyour subscribers to join the program through your referral. Anytime they get a sale, you'll earn a commission as well. Youeffectively get free commissions from their effort.
* Secondly, you can use their efforts to build your own assets.For example: If you provide them with a 10-page report to giveaway to promote their affiliate link, you can include a page inthe report promoting YOUR list! You effectively get freesubscribers from their effort.
7. MONETIZE FOR MULTIPLE STREAMS.
As your own list continues to grow, you certainly want todiversify in your offerings. (Not to the point of bombardingyour list with offers every day of course!)
* Promote other affiliate programs.* Create your own products. (Even short $10 reports will earn profit!)* Establish joint ventures.* Co-author products.* Cross promote.* Conduct surveys.
There are MANY ways to make money from you list and keep yourlist growing, growing, growing!
Remember, it all comes down to: starting, sustaining andstrengthening relationships with subscribers.
And that's how you make a fortune as an affiliate promotingother people's products.
.........................
Jimmy D. Brown is the author of "Affiliatenaire", teachingyou how to create big-time affiliate commission checks inonly 1-3 hours each week. Discover how you can get cash inthe bank without a website, experience or even an idea!Visit http://shukor.affnaire.hop.clickbank.net
.........................
Wednesday, March 11, 2009
Monday, November 17, 2008
Article Marketing for Beginners : Key Points to Cover
4 Key Points to Cover When Writing Your Article
Article writing should be part of any mix in the traffic building strategy of any internet marketing program. Articles have the benefit of driving traffic of qualified motivated visitors to your site if you offer quality information that offers a solution to their problem. This will have a direct bearing on how the search engines rank your site and your rank will determine the volume of visitors you will draw to see what your site has to offer.
Writing your article requires some research and careful attention to good, solid content. It also requires that you cover key points to ensure that your readers finds you and stays with you for the present and well into the future.
Quality Content
Your first and most important step is to commit to your reader and his/her underlying need or problem. The reader should be finding what they are looking for in the content of your article and should take away the satisfaction of a solution that will make his or her life easier. What you want to get on your end is not just customer satisfaction, but customer loyalty. You want that visitor to look to you as trusted resource to whom they can return anytime they need information or a product that will satisfy a need.
Write for your audience and write using content that has substance. Use a natural style that reflects your personality and natural approach to people. Be who you are and that will translate into a comfortable tone and style that makes you a non threatening and trusted source of information. Proper grammar, correct syntax and well structured sentences are a given. If the article calls for it include facts, figures, statistics, charts and any kind of visual imagery to prove your points. All of this will establish your authority and grow confidence in your internet marketing program.
Keywords and Keyword Phrases
Your article should be very clear as to the purpose and intent of your product, service or solution. Keywords and keyword phrases play an important role in showing you know what you are talking about and are offering a solution. Your reader will be typing those keywords and keyword phrases when they set about looking for the product or service to help them with a need they have. So your article should use these keywords and relate directly to the purpose of your Web site. Each page of your Web site has to be keyword or keyword phrase driven. That helps your reader find what they are looking for. Your article should point them there with keywords and keyword phrases linked to the page with the solution.
Keyword Density
Keyword density refers to the use of keywords and keyword phrases in the copy of your article. The presence of these keywords and keyword phrases allows for the search engines to find in your articles markers that will rank your article and put it in front of a Web visitor who is looking for that information. If someone is looking for copyrighting information and your article has the right density of that term in its title or paragraph content, chances are that reader will find you in the search results and click to read your content.
How often you use the keywords and keyword phrases is a matter of judgment. Over use of keywords or keyword phrases will look like a spam message and turn off your reader and the search engine. Too little use and you will not be found in the search process. A rule of thumb is 2-3 keywords per 500 words of content. Something in the title of the article, maybe two mentions in the body of the text. The main point is to use your keyword density wisely and you will reap the benefit of increased authority and trust.
Article Signature
Articles are obviously posted in blogs and newsletters but they are also submitted to article directories for more general distribution. This allows for you to get widespread recognition throughout the Web and increase your reach and potentially increase your traffic. It is a great way to establish affiliate marketing program and brand yourself as an expert.
One thing to bear in mind is that article distributors and directories are becoming more strict about writing original material and about self promotion. An increasing number will not allow any material you may have bought from an article reseller. Many do not allow any mention of affiliate marketing or affiliate links in the body of the content. So you will not be allowed to use anchor text to cross sell an affiliate product. You can still have keywords and keyword phrases but you simply cannot link to an affiliate site. This leads to the following point.
There is one area where directories still allow links to appear and that is in the signature or biography box where you present information about yourself. This is where you can put links, usually no more than two, to your affiliate product or service. Now again, some directories will not allow a raw affiliate link. They will allow a link to a site you own. So you can link to your own site or sites and simply forward to an affiliate site from there. That is why it is important you write a signature for your articles that will link to your solution based site. That is what sends you traffic and grow your internet marketing program.
These are four important elements to cover and understand as you design your article marketing plan for your affiliate marketing business. Master these and you will see results in the growth of traffic to your site and growth in profits in your bank account.
May Your Travels Be Prosperous.
Over the past 20 years Claude Pelanne has worked in a series of startup ventures including some of the first commercial webcasts. He is an internet marketer and serial entrepreneur. Feel free to distribute this article in any form as long as you
include this resource box. For tips and resources to get into internet marketing visit http:// http://www.affiliatestartingline.com/.
About the Author
Over the past 20 years Claude Pelanne has worked in a series of startup ventures including some of the first commercial webcasts. He is an internet marketer and serial entrepreneur. Feel free to distribute this article in any form as long as you include the resource box. For tips and resources to get into internet marketing visit cpelanne or claudepelanne
Article writing should be part of any mix in the traffic building strategy of any internet marketing program. Articles have the benefit of driving traffic of qualified motivated visitors to your site if you offer quality information that offers a solution to their problem. This will have a direct bearing on how the search engines rank your site and your rank will determine the volume of visitors you will draw to see what your site has to offer.
Writing your article requires some research and careful attention to good, solid content. It also requires that you cover key points to ensure that your readers finds you and stays with you for the present and well into the future.
Quality Content
Your first and most important step is to commit to your reader and his/her underlying need or problem. The reader should be finding what they are looking for in the content of your article and should take away the satisfaction of a solution that will make his or her life easier. What you want to get on your end is not just customer satisfaction, but customer loyalty. You want that visitor to look to you as trusted resource to whom they can return anytime they need information or a product that will satisfy a need.
Write for your audience and write using content that has substance. Use a natural style that reflects your personality and natural approach to people. Be who you are and that will translate into a comfortable tone and style that makes you a non threatening and trusted source of information. Proper grammar, correct syntax and well structured sentences are a given. If the article calls for it include facts, figures, statistics, charts and any kind of visual imagery to prove your points. All of this will establish your authority and grow confidence in your internet marketing program.
Keywords and Keyword Phrases
Your article should be very clear as to the purpose and intent of your product, service or solution. Keywords and keyword phrases play an important role in showing you know what you are talking about and are offering a solution. Your reader will be typing those keywords and keyword phrases when they set about looking for the product or service to help them with a need they have. So your article should use these keywords and relate directly to the purpose of your Web site. Each page of your Web site has to be keyword or keyword phrase driven. That helps your reader find what they are looking for. Your article should point them there with keywords and keyword phrases linked to the page with the solution.
Keyword Density
Keyword density refers to the use of keywords and keyword phrases in the copy of your article. The presence of these keywords and keyword phrases allows for the search engines to find in your articles markers that will rank your article and put it in front of a Web visitor who is looking for that information. If someone is looking for copyrighting information and your article has the right density of that term in its title or paragraph content, chances are that reader will find you in the search results and click to read your content.
How often you use the keywords and keyword phrases is a matter of judgment. Over use of keywords or keyword phrases will look like a spam message and turn off your reader and the search engine. Too little use and you will not be found in the search process. A rule of thumb is 2-3 keywords per 500 words of content. Something in the title of the article, maybe two mentions in the body of the text. The main point is to use your keyword density wisely and you will reap the benefit of increased authority and trust.
Article Signature
Articles are obviously posted in blogs and newsletters but they are also submitted to article directories for more general distribution. This allows for you to get widespread recognition throughout the Web and increase your reach and potentially increase your traffic. It is a great way to establish affiliate marketing program and brand yourself as an expert.
One thing to bear in mind is that article distributors and directories are becoming more strict about writing original material and about self promotion. An increasing number will not allow any material you may have bought from an article reseller. Many do not allow any mention of affiliate marketing or affiliate links in the body of the content. So you will not be allowed to use anchor text to cross sell an affiliate product. You can still have keywords and keyword phrases but you simply cannot link to an affiliate site. This leads to the following point.
There is one area where directories still allow links to appear and that is in the signature or biography box where you present information about yourself. This is where you can put links, usually no more than two, to your affiliate product or service. Now again, some directories will not allow a raw affiliate link. They will allow a link to a site you own. So you can link to your own site or sites and simply forward to an affiliate site from there. That is why it is important you write a signature for your articles that will link to your solution based site. That is what sends you traffic and grow your internet marketing program.
These are four important elements to cover and understand as you design your article marketing plan for your affiliate marketing business. Master these and you will see results in the growth of traffic to your site and growth in profits in your bank account.
May Your Travels Be Prosperous.
Over the past 20 years Claude Pelanne has worked in a series of startup ventures including some of the first commercial webcasts. He is an internet marketer and serial entrepreneur. Feel free to distribute this article in any form as long as you
include this resource box. For tips and resources to get into internet marketing visit http:// http://www.affiliatestartingline.com/.
About the Author
Over the past 20 years Claude Pelanne has worked in a series of startup ventures including some of the first commercial webcasts. He is an internet marketer and serial entrepreneur. Feel free to distribute this article in any form as long as you include the resource box. For tips and resources to get into internet marketing visit cpelanne or claudepelanne
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